Het aantal bedrijven in Nederland is nog nooit zo hoog geweest als nu. In het afgelopen jaar kwamen er zo’n 100.000 ondernemingen bij. Dat komt vooral door de grote toename van zzp’ers tot ongeveer 1,3 mln. Maar ook het aantal MKB-bedrijven steeg naar een kleine 450.000.
Helaas voor veel van de nieuwkomers blijkt uit onderzoek dat 20% van deze ondernemers alweer stopt voor dat het 2021 is. En 50% van deze ondernemingen bestaat na vijf jaar niet meer. En na 10 jaar is nog maar 30% van de nieuwe ondernemers actief.
Oorzaken
Hoe voorkom je dat het jou als startende ondernemer ook overkomt? Er zijn diverse oorzaken voor falende startups. Door de belangrijkste te kennen kun je jezelf in ieder geval beter voorbereiden. Hier volgt de top 10.
1. Onvoldoende waarde leveren
2. Niet met de juiste doelgroep in contact komen
Als je niet met je doelgroep in contact kan komen, zal je bedrijf het niet halen. (Online) marketing is meestal niet de core business voor veel startups. Hoe zorg je ervoor dat je een vliegende start maakt? Door pijnpunten van je potentiële klanten te vinden en op te lossen.
3. Prospects niet weten te converteren naar klanten
Of je nu online klanten werft (met SEO) of in real life, er komt een moment dat een prospect moet worden omgezet naar klant. Zelfs al heb je een grote investeerder achter je. Als het je niet lukt om die handtekening gezet te krijgen droogt het geld uiteindelijk op en stopt het.
4. Geen salesfunnel kunnen vullen
5. Onvoldoende onderscheidend vermogen
Veel zzp’ers die voor zichzelf beginnen gaan doen wat ze voorheen deden, alleen dan voor zichzelf. Zonder daarbij goed na te denken wat het onderscheidend vermogen is. Als je domweg kopieert wat je buurman doet krijg je het een stuk moeilijker dan wanneer je gaat voor authenticiteit. Zelfs dat dat betekent dat je je diensten aan een kleinere nice gaat leveren.
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